Did you actually make money on your last cake?
Most bakers think they're profitable — until they see the real numbers. This 2-minute test will show you the truth.
Hi, I'm Diana — I run a custom cake business and spent years underpricing my work before I finally built a system to fix it. This test is the first thing I wish someone had handed me. Takes 2 minutes. The results might sting a little — but knowing is always better than guessing.
Start with what you charged
Think of your most recent cake order. What did your customer actually pay you?
Ingredient costs
Estimate what you spent on ingredients for this order. Don't overthink it — a rough number is fine for now.
Box, drum, ribbon, labels
Toppers, flowers, fondant
Your time has value
This is the number most bakers forget to include — and it's usually the biggest one.
What you want to pay yourself
Include emails, design, posts
Business costs
These are costs that exist whether you bake or not — subscriptions, insurance, tools. Estimate your monthly total and divide by your orders per month.
Monthly expenses ÷ orders/month
Square, Venmo, PayPal fixed fee
Square is 2.6–2.9%. Leave at 0 if you use Zelle/cash.
Here's the truth about that order
See your full breakdown
Your recommended price, every cost line itemized, and your next step — all in one place. Free.
No thanks, I'll skip the breakdown